Masterclass Agenda
Week One Agenda
Day 1 - Monday, January 11, 2021 (2 Speakers)
Brand Strategy in the Aspiration Economy
Ana Andjelic, Strategy Executive and Author
Ana is a leading brand strategist and Ph.D. sociologist based in New York. In 2020 Forbes named her one of The World’s Most Influential CMOs. Ana will share insights on the changing digital landscape from her new book “The Business of Aspiration.”
[Track: Business/Consulting] [Topic: Brand Strategy] [Tags: #Brand Identity, #Differentiation]
The Power of Digital Storytelling for Writers and Businesses
Niklas Goeke, Writer
Nik is a top online writer from Germany with more than 82k followers on Medium. He will speak about his life and career as a successful blogger, editor, and freelancer in a special nearly one-hour interview.
[Track: Writing/Storytelling] [Topic: Digital Storytelling] [Tags: #Online Income, #Blogging]
Day 2 - Tuesday, January 12th, 2021 (2 Speakers)
The Art of Growth Hacking
Jonathan Aufray, Founder and CEO of Growth Hackers
Based in Taiwan and California, Jonathan is a growth hacking pioneer. He will discuss the growth challenges and opportunities for startups and small businesses in the online economy.
[Track: Business/Consulting] [Topic: Growth Hacking] [Tags: #Brand Identity, #Differentiation]
How To Become a Content Machine
Jim Woods, Writer, and Coach
A top writer on Medium and coach to many best-selling authors based in Ohio, Jim will share his advice and ideas on productivity, including some creative ways to repurpose digital content across other platforms.
[Track: Writing/Coaching] [Topic: Content Creation] [Tags: #Online Income, #Blogging, #Productivity]
Day 3 - Wednesday, January 13th (2 Speakers)
How to Build a Badass Online Business
Jon Brosio, Internet Cowboy
Join self-proclaimed Internet Cowboy Jon Brosio from Los Angeles, CA, who will talk about the nuts and bolts of tribe building and selling online courses and digital products.
[Track: Writing/Entrepreneur] [Topic: Audience Building] [Tags: #Online Income #Viral Growth]
How to Build a Manageable Social Media Strategy
Christina Hager, President at Ovations Digital
A former opera singer and leading digital strategist from Kansas City, MO, Christina will speak about how companies and solo marketers can effectively grow their social presence without being consumed by it.
[Track: Business/Consulting] [Topic: Social Media Strategy] [Tags: #B2B Growth, #Digital Presence]
Day 4 - Thursday, January 14th (3 Speakers)
How to Build a Kickass Facebook Group
Christina Jandali, Success Coach, Business Growth Strategist
Christina is a confidence-boosting teacher of cash, creating business growth strategies from Vancouver, BC. She will share some of her best advice on growing your online following using Facebook.
[Track: Business/Entrepreneur] [Topic: Facebook Strategy] [Tags: #Online Income, #Success Coaching]
Personal Development Through Creative Storytelling Using "Imagitivetation"
Jordan Gross, Personal Development Writer, Speaker, and Coach
Jordan is a triple-threat—an accomplished writer, speaker, and coach in New York, NY. Jordan will discuss his unique approach to personal development and growth through creative storytelling, a process he calls “imagititivetation.”
[Track: Writing/Coaching] [Topic: Personal Development] [Tags: #Creative Mindset]
How to Attract Business Clients through Personal Storytelling
Michael Thompson, Writer, and Business Coach
Third up is ex-pat business coach, top Medium writer, and co-creator of two boys, Michael Thompson from Spain. He will discuss how he attracts business coaching clients with his online writing (without selling).
[Track: Writing/Coaching] [Topic: Facebook Strategy] [Tags: #Online Income, #Success Coaching]
Day 5 - Friday, January 15th (2 Speakers)
The Rise of the Fractional CMO
Roshni Wijayasinha, Founder and Chief Strategist at Prosh Marketing
Running her own boutique marketing agency in Toronto, Roshni will discuss the benefits of fractional (on-demand) C-suite-level marketing services for startups and smaller companies that may not be ready for a full-time head of marketing.
[Track: Business/Marketing] [Topic: Fractional CMO] [Tags: #Startup Growth, #B2B Marketing]
Make Money Creating and Selling Digital Products
Blake Beus, Internet Entrepreneur, and Coach
For the last couple of years, Blake has been a successful online entrepreneur based in Utah. Blake will share what it takes to build a successful online business selling courses and digital products via social media and online advertising.
[Track: Business/Entrepreneur] [Topic: Digital Products] [Tags: #Online Income, #Online Advertising]
Week Two Agenda
Day 6 - Monday, January 18th (2 Speakers)
Online Publishing Platforms in the Passion Economy
Casey Botticello, Internet Entrepreneur & Digital Marketing Consultant
When it comes to an understanding of the business of blogging and online publishing, Casey is your guy. Based in Washington, DC, he will share his unique perspective on Medium and Substack during an in-depth interview about recent online publishing trends.
[Track: Writing/Marketing] [Topic: Online Publishing] [Tags: #Online Income #Medium, #Substack]
Creating Competitive Advantage with Data-Driven Stories
Alon Ghelber, Chief Marketing Officer at Revuze.it
Israel-based Revuze. It provides AI technology that analyzes customer sentiment from customer reviews to generate analysis and tell data-driven stories. Alon will discuss how companies can use data-driven stories to increase their competitive advantage by understanding their customers better.
[Track: Business/Marketing] [Topic: Data-Driven Stories] [Tags: #Artificial Intelligence #Competitive Insight]
Day 7 - Tuesday, January 19th (3 Speakers)
Key Lessons from the Agency Acceleration Series
Chip House, Chief Marketing Officer at SharpSpring
Sharpspring, a Florida-based leading CRM and ad-tech provider for digital agencies, recently presented a multi-day summit that featured a host of marketing superstars, including Seth Godin and Neil Patel. Chip will share some of his top insights and key takeaways from the series.
[Track: Business/Agency] [Topic: Agency Growth] [Tags: #Digital Growth #Marketing Growth]
The New Dimensions of Digital Strategy
Anthony Shop, Chief Strategy Officer & Co-Founder at Social Driver
Social Driver is a leading digital agency based in Washington, DC that builds stronger connections with people through websites, social media, creative content, and video. Anthony will discuss the importance of attention, intention, and mention in any digital strategy.
[Track: Business/Agency] [Topic: Digital Strategy] [Tags: #Digital Growth #Social Presence]
How to Scale your Business Fast with Social Advertising
Kevin Urrutia, Founder at Voy Media
The third agency speaker is a dynamic serial entrepreneur, Kevin Urrutia, Founder of Voy Media, a performance-based, full-service digital agency based in New York. Kevin will discuss how online advertising drives rapid business growth in the online economy.
[Track: Business/Agency] [Topic: Social Growth] [Tags: #Digital Growth #Online Advertising]
Day 8 - Wednesday, January 20th (2 Speakers)
How to Manage Your B2B Content Strategy
Holly Chessman, Senior Director of Content and Brand at Catchpoint
Holly is a talented, veteran content marketing consultant who recently joined Catchpoint based in Boston. She will talk about the new digital content challenges and opportunities for in-house marketing teams.
[Track: Business/Marketing] [Topic: B2B Content Strategy] [Tags: #B2B Growth #Content Marketing]
Differentiating Brands by Doing Customer Experience (CX) Right
Stacy Sherman, Head of Corporate Customer Experience, and CX Coach & Mentor
Stacy heads a corporate customer experience team by day and is a CX coach and mentor by night. Stacy will discuss the great equalizing effect of 2020 on brands and the importance of creating intentional, personal connections through digital content and engagement.
[Track: Business/Coaching] [Topic: Customer Experience] [Tags: #Audience Engagement #CX]
Day 9 - Thursday, January 21st ( 2 Speakers)
B2B Influencers for Driving High-Value Sales
Patrick Ward, Director of Marketing at Rootstrap
Patrick is an Australian-born, rising marketing star based in Los Angeles with Rootstrap, a bespoke B2B technology solution provider. Patrick will discuss tactics for building a strong social presence, thought leadership, and authority for high contract value sales businesses.
[Track: Business/Marketing] [Topic: Customer Experience ] [Tags: #Audience Engagement #CX]
How to Become a Digital Nomad in 2021
Kristin Wilson, Digital Nomad, Content Creator & Coach
Also, joining from her temporary base in Miami is the original digital nomad, Kristin Wilson of YouTube’s Traveling with Kristin. Kristin is a location-independent entrepreneur who has lived and worked in more than 60 countries and helped more than 1000 people fulfill their dreams of living abroad. She will discuss How to Become a Digital Nomad in 2021.
[Track: Writing/Entrepreneur] [Topic: Digital Nomads ] [Tags: #Online Income]
Day 10 - Friday, January 22nd ( 2 Speakers)
Meeting the Increasing Demand Content Inventory
Joel Goobich, Head of Sales & Marketing at Vestorly
Joel is a seasoned marketing executive, author, and digital marketing consultant. Based in Austin, TX, Joel heads marketing at Vestory, a leading technology company that helps businesses curate and publish third-party content. He will talk about the digital content creation and inventory challenges companies face and what to do about them.
[Track: Business/Marketing] [Topic: Content Inventory] [Tags: #Curated Content #]
Building Multiple Freelance Income Streams
Zulie Rane, Freelance Blogger, and Digital Content Creator
Last but certainly not least is one of the most exciting new writers on Medium. Zulie has attracted more than 17k followers in just a few months and is rapidly growing online income to $10k/month as a freelance writer. She will talk candidly about her meteoric rise and her scientific approach to creating viral content and a scalable writing income.
[Track: Writing/Entrepreneur] [Topic: Freelance Income ] [Tags: #Online Income #Viral Content]